463 - Is DTC advertising (i.e. patient support website, journal ads, and waiting room brochures) allowed for a schedule D biologic that is not used to treat or cure a schedule A disease?
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Yes. Take vaccines for example. Use the following to guide creation of the advertisement: http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/guide-ldir_consom_consum-eng.php http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/guide-ldir_dtca-pdac_vaccine-vaccins-eng.php Note that Health Canada is updating the consumer advertising guidelines to include provisions explicitly for vaccines. Please ensure that the product is not dual scheduled (i.e. both schedule D + schedule prescription). Otherwise the prescription product restrictions (name/price/qty) set the advertising restrictions.
