690 - On what basis (code?) should a DTC magazine ad be prepared for a nonprescription drug product that is sold to the general public with the intervention of a healthcare professional ("ethical" drugs)? Secondly, should such DTC material be reviewed by PAAB or or by Ad Standard Council of Canada?
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Both PAAB and Ad Standards provide review services for direct to consumer advertising of products requiring HCP intervention (e.g. vaccines and ethical drugs). You may refer to the Health Canada document “Health Canada and Advertising Preclearance Agencies’ Roles Related to Health Product Advertising”: http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/role_apa-pca-eng.php
