The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
445 - Further to Question 177, does PAAB exemption also apply to Health Canada-approved patient materials distributed by an HCP in a risk management plan?
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Health Canada has requested that risk management tools (whether targeted to HCPs or provided to patients through HCPs) be reviewed by PAAB. We’ve secured confirmation from Health Canada that even in instances in which they reviewed and approved the content, their review is focused on scientific accuracy of the content. They have asked PAAB to review the pieces to ensure that they are not promotional. At the end of our review, PAAB sends the final piece to Health Canada for their records. Question 177 has been updated accordingly. Thanks for directing my eyes to this.
