The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
472 - Can an ASC approved piece be used by pharma with an HCP if it is not PAAB approved? Can it be used in the HCP office via TV screen?
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The target audience and PAAB scope are central to your question. Promotion directed at HCPs falls within the scope of PAAB. Per s1 of the PAAB code, advertising provided to HCPs requires PAAB preclearance. The Health Canada document “Guidance Document - Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising” available at http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/role_apa-pca-eng.php only recognizes PAAB for the preclearance of HCP advertising. For materials which will also be accessible/viewable by those visiting the clinic, please refer to the following document: http://www.paab.ca/resources/pdfs/Guidance for APS E 11 18 2009.pdf
