The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
494 - On a STI sample card the Brand name is included along with images of the product. Does this need to be PAAB approved or is it exempt (i.e. no claims are included, no indication statement just product name). Thanks
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The card itself can be exempt (even though it contains the Brand name) if it contains only transactional information for the pharmacist e.g. insurer, carrier code, and other computer entry instructions related to billing. If there is additional information such as mention (or linkage to) disease/condition OR corporate messages review is required. Recall PAAB reviews corporate messages with product mention under s7.4.
