496 - Hi, would a product announcement with: the name of the product, "now available in Canada", and package shot (with no visible therapeutic claims) be considered paab exempt? if the product came in multiple pill sizes, can a shot of the pills with their sizes be allowable as the product shot?


  • Not sure I understand so I’ll reframe it. An APS with ONLY the drug name + the pack shot (with no visible claims at all) + the claim “now available in Canada” + a shot of the actual pills (actual size) is exempt.