75 - I am wondering if PAAB rules allow pharmaceutical companies to run a contest for a consumer product of low value on a gated professional website? Eg. run an online ad asking doctor's to submit their own tagline for an ad and win a basket with $50 worth of products in it? If you need more detail, please give me a call.
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It depends on the nature of the pharmaceutical product. Non-prescription and natural health product companies have successfully run contests of this nature in the past. The PAAB recommends that prescription drug manufacturers follow the Innovative Medicines Canada Code of Conduct section 11 with respect to special promotions and giveaways. If the contest is run often, you should consider the "inducement of prescription" factor.
