143 - Is it permissible to give patients that have registered for an online patient support program, incentives or rewards to maintain their registered status? This is a DIN protected, branded site, that patients have registered and opted in to receive communications.

  • PAAB Code s2.5 covers activities that would compromise the ethics of health care professionals. The PAAB Code does not address the issue of patient incentives directly. Keep in mind that access to gifts is a provincial pharmacy act issue regarding incentives. You would therefore need to check with the individual provincial Pharmacy Acts (or perhaps NAPRA can be one stop for all) and the Innovation Medicines Canada Code of Conduct. We suggest to proceed with caution as giving gifts has been a troublesome activity for pharmaceutical companies in the past.