544 - If the Canadian affiliate creates materials for a booth (panels, TV screen, etc.) at an international conference being held in Canada, can handouts from the US affiliate be included/distributed?



  • This is not a good idea. Those materials would be subject to Canadian advertising regulations as they appear in a Canadian booth and/or alongside Canadian materials. Through the inclusion of Canadian materials, you’d be targeting Canadian delegates. Canadian HCPs should not be targeted with product advertising which do not reflect the Canadian TMA (or advertising for products which aren’t approved in Canada). We’d advise to have the affiliate secure a booth for the affiliate’s materials. Please refer to the Health Canada policy document “The Distinction Between Advertising and Other Activities” for general provision relating to international conferences.


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