123 - We were wondering whether there are potential issues with using the same patient visuals across both healthcare practitioner and patient materials. The patient materials would be mainly patient information pieces for those who are already on the drug.

  • PAAB Code s. 6 requires that patient material be non-promotional. The same visuals can be used in branded HCP pieces and branded patient pieces provided that the visuals do not carry a promotional message. PAAB considers context when assessing visuals in any APS and the intended audience is an important part of that context.

    When employing the same visuals across several pieces, it is important to be cautious not to link branded and non-branded pieces. Such linkage would inherently brand the unbranded content.