355 - How does one guage whether a disease APS has no link to healthcare advertising? (re 6.6vii)

  • The PAAB code identifies the most common linkage factors: proximity, appearance, sequence, and context. Materials don't necessarily need to be provided together in order to be linked.

    If you are unsure, you can always consider submitting a PAAB opinion outlining the specifics about the intended campaign materials and activities for an advisory opinion. See the fee schedule on our website for additional information.