Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
355 - How does one guage whether a disease APS has no link to healthcare advertising? (re 6.6vii)
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The PAAB code identifies the most common linkage factors: proximity, appearance, sequence, and context. Materials don't necessarily need to be provided together in order to be linked.
If you are unsure, you can always consider submitting a PAAB opinion outlining the specifics about the intended campaign materials and activities for an advisory opinion. See the fee schedule on our website for additional information.
