357 - We have a consumer website for our OTC product that is ASC-approved. Can we include the link to our consumer website on a HCP marketing material, which will be submitted to PAAB, if the website itself was not PAAB-reviewed?

  • Yes. PAAB reviewed HCP product branded materials for an OTC product can link to a DTC website branded for the same product if both of the following conditions are met:

    1. The OTC website has been approved by a preclearance body whose scope includes OTC DTC per the Health Canada document "Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising".

    2. The consumer site is identified in the HCP site as a consumer site (i.e. so as to make it clear that this not content that was designed specifically for HCPs)