357 - We have a consumer website for our OTC product that is ASC-approved. Can we include the link to our consumer website on a HCP marketing material, which will be submitted to PAAB, if the website itself was not PAAB-reviewed?
-
Yes. PAAB reviewed HCP product branded materials for an OTC product can link to a DTC website branded for the same product if both of the following conditions are met:
-
The OTC website has been approved by a preclearance body whose scope includes OTC DTC per the Health Canada document "Health Canada and Advertising Preclearance Agencies' Roles Related to Health Product Advertising".
-
The consumer site is identified in the HCP site as a consumer site (i.e. so as to make it clear that this not content that was designed specifically for HCPs)
-
