264 - Functions of paab.



  • The PAAB's primary role is to ensure that healthcare product communication for prescription, non-prescription, biological, homeopathic and natural health products is accurate, balanced and evidence-based, and reflects current and best practice. The PAAB also monitors trends in health product advertising and promotion and adjusts its code and practices as required to fulfill its mandate. PAAB monitors healthcare product advertising directed to health care professionals as per PAAB code section 10. PAAB also adjudicates stage II complaints on healthcare product advertising directed to health care professionals as per PAAB code section 9. The scope of the PAAB includes promotional healthcare product communication for prescription, non-prescription, biological, homeopathic and natural health products to health care professionals in all media. PAAB also provides advisory comments on direct-to-consumer materials for prescription drugs. PAAB's Scope evolves with the regulatory framework. Please visit our website at www.paab.ca for more information and don't hesitate to call us at (905) 509-2275 if you have any questions. Also find us on LinkedIn, join the PAAB group and participate in the discussion!


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