287 - PI, when required or when necessary, must form an integral part of the advertising message, which may be accomplished via a reference to a website link in a printed piece or by a direct electronic link to a website. If I am reading this correctly, as long it is placed on the ad page where they can find full prescribing information, I do not have to include prescribing information with my publication. Thank you

  • As of July 1 2013, Provided the fair balance is formatted per the guidance on the PAAB website (which includes a URL to the complete product monograph) the publication is not required to contain the PAAB format prescribing information.