The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
388 - I am a journalist doing a story on what advertising and or perqs are allowed to be given to doctors and medical professionals to use/prescribe a drug. What regulations are in place governing what is aimed at the medical professional?
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Hi. I am responding in Patrick’s absence. The PAAB website has a wealth of information regarding regulations and guidelines that govern health product advertising to health professionals, consumers and patients. See also other industry ethics standards organizations and Health Canada information on their website. If you have specific questions please call the PAAB office.
