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  4. 424 - Hello! Would it be possible to know if there is a one year time limit for us to have an HCP education piece approved by PAAB after the launch of a new indication? Thank you!
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

424 - Hello! Would it be possible to know if there is a one year time limit for us to have an HCP education piece approved by PAAB after the launch of a new indication? Thank you!

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  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    Advertising pieces can be approved by PAAB at any time during their life cycle (provided the product is approved by Health Canada). However, claims of “new” are limited to 1 year after initial marketing.

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