Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
460 - Hi sir. What are the guidelines and regulations for advertising an OTC drug and please can you provide the links?
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The following guidelines will help you avoid contravening section 9.1 of the Food and Drugs Act. Consumer Advertising http://www.hc-sc.gc.ca/dhp-mps/advert-publicit/pol/guide-ldir_consom_consum-eng.php HCP Advertising PAAB code of Advertising acceptance: http://www.paab.ca/resources/pdfs/PAAB Code Eng Nov 23 2012.pdf See section 2.4.3 for disclosure requirements which are unique to these products. The entire code’s provisions regarding evidence for claims of benefit apply equally to prescription and non-prescription products. The PAAB preclearance system helps ensure compliance with the PAAB code.
