100 - Are all promotional materials for health care professionals for natural health products required to have PAAB approval? or is this a voluntary action?

  • Section One Scope of the PAAB Code of Advertising Acceptance includes the review of advertising of Natural Health Products to health care professionals. The PAAB Code is a voluntary code supported by the major pharmaceutical industry trade associations and endorsed by Health Canada which has ultimate legal authority for drug advertising in Canada. If companies choose not to come to the PAAB and the PAAB receives complaints about their advertising, the PAAB will ask Health Canada to intervene. The PAAB endeavours to make the unique Canadian healthcare product advertising self-regulation system work for all companies in the best interest of Canadian patients.