Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
100 - Are all promotional materials for health care professionals for natural health products required to have PAAB approval? or is this a voluntary action?
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Section One Scope of the PAAB Code of Advertising Acceptance includes the review of advertising of Natural Health Products to health care professionals. The PAAB Code is a voluntary code supported by the major pharmaceutical industry trade associations and endorsed by Health Canada which has ultimate legal authority for drug advertising in Canada. If companies choose not to come to the PAAB and the PAAB receives complaints about their advertising, the PAAB will ask Health Canada to intervene. The PAAB endeavours to make the unique Canadian healthcare product advertising self-regulation system work for all companies in the best interest of Canadian patients.
