141 - Can a pharmaceutical company have an SMS text message medication reminder sign-up on a DIN-protected website where patients can sign up for a daily SMS reminder to take their medication?

  • Yes, a SMS reminder to take the medication is acceptable when a patient signs-up to participate in such program on a DIN protected patient website. Note that this site would require PAAB approval. As part of the approval process, we would require to review the SMS message wording. There should be a mechanism to ensure that the person receiving the SMS is still on the product (i.e. he/she is still a "patient"). For example, simple instructions on how to discontinue SMS reminders should be provided.