The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
215 - Dear PAAB Can a sales rep distribute a patient booklet that has been independently created by patient group? Can they distribute the booklet if their company sponsored the creation of the booklet? Many thanks.
-
I presume the booklet is distributed by reps to HCPs (and the HCPs then distribute to the patient). Reps should not be distributing content to patients. With this understanding, the answer is yes. BUT, please note that the piece requires PAAB review if the manufacturer had any influence over content creation. Examples of "influence" include (but are not limited to): detailed direction on content or scope of research, review privileges, selection of writer...