475 - Can you describe the patient condition, consistent with the indication in your promotional material? As an example, the patient has suffered in silence many years before seeing the doctor, tried other treatments and is now seeking help. This example would be supported by authoritative sources. If not an option in promotional APS would it be possible in unbranded APS. Thank you.

  • You can provide authoritative information about the disease the patient has so long as you stay within the boundaries of the indication. With regards to describing particular patients (i.e. cases), please see Q&A 469.As an aside, I am uncertain how a message relating to individuals now seeking help would be constructive in the context of patient information as the patient, by definition, has already sought help and is either on therapy or about to embark on therapy. Calling out the failings of other medications would not be acceptable in branded or unbranded APS.