The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
569 - Can you use before and after photos that show a drug's efficacy in a patient brochure?
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Patient brochures should be non-promotional. The information should focus on educating patients about particular diseases/conditions and optimal use of the product by the patient for whom it has been prescribed. (PAAB code s.6) Before and after photos depict a magnitude of improvement. This is promotional in nature. It is therefore not generally acceptable to include them in patient brochures.
