23 - How do you know when to submit an APS as a Detail Aid APS (s. 6.3) or a Service-Oriented Vehicle (s. 6.4)? Are there characteristic hallmarks that tell you which way one should go?

  • Detail aids are product advertising tools that are used by company sales representatives. They are used to directly promote a product's risks and benefits to health professionals. They contain only promotional messages. Service oriented vehicles are promotional tools that have a component that may be useful to a health professional even if the advertising component was removed. Examples are anatomical charts or drawings, patient information, patient aids, disease information etc.