The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
23 - How do you know when to submit an APS as a Detail Aid APS (s. 6.3) or a Service-Oriented Vehicle (s. 6.4)? Are there characteristic hallmarks that tell you which way one should go?
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Detail aids are product advertising tools that are used by company sales representatives. They are used to directly promote a product's risks and benefits to health professionals. They contain only promotional messages. Service oriented vehicles are promotional tools that have a component that may be useful to a health professional even if the advertising component was removed. Examples are anatomical charts or drawings, patient information, patient aids, disease information etc.
