Thanks for your reply. Makes total sense. The IMC ethics code for Market Research is quite brief so I appreciate you explaining the practical application. Agree with your conclusion, especially regarding breadth of audience, in this example.
A
andreworeilly
@andreworeilly
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
Posts
-
Promotional claims in market research -
Promotional claims in market researchHi,
I understand market research is PAAB exempt unless the research will be subsequently used in promotion.
Just want to clarify - if a market research question contains a product claim, (for example to test the impact of selling messages), do you also have to show fair balance?
Thanks!