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arat101

@arat101
Agency
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Formulary Messaging - PAAB Exempt
    A arat101

    Hello,

    I would like to request for clarification of formulary messaging and how to approach this with PAAB guidance. If a piece such as a sticker contains a 'Now covered' message and contains a QR code to link to additional criteria or listing details, is this sticker still considered PAAB exempt?

    In addition, if a sticker with PAAB exempt language is created are there restrictions of where the sticker is located in the piece or can this be placed on the front cover?

    Thank you

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope

  • Non-clinical Headline
    A arat101

    Dear PAAB,

    Can the same non-clinical headline/statement be utilized in both branded DTC materials and branded HCP materials?

    PAAB Q&A
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