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AU3010

@AU3010
Agency
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Global Conference in Canada
    A AU3010

    Is Q 652 and its response still valid? Is an international conference still required to meet the following criteria to have it considered to be outside of PAAB prevue? The updated "Distinction between advertising..." document was updated in 2023 and doesn't explicitly say the following:

    The conference must clearly be an international event, e.g., a significant proportion of the conference delegates are from other jurisdictions,
    II. the material must emanate from the parent company of the manufacturer,
    III. the material must only be for use within the confines of the conference, and
    IV. the material is prominently identified as not being authorized for sale in Canada.

    Kindly confirm and thanks!

    FYI post-approval change/preclearance exemption/what requires review/PAAB scope

  • Subject Line: Packaging QR Code - Patient Branded Website
    A AU3010

    If you are driving a patient to a branded patient website from product packaging, can the QR code link past the gate as the DIN is already found on the packaging itself or do you need drive to the gate?

    Miscellaneous

  • Non-indexed Patient Website
    A AU3010

    In creating online branded patient information, if we have a non-indexed page without search and an ambiguous URL that will only be given to patients, does this work in lieu of DIN gate?

    Electronic Media

  • PAAB Exempt - Coverage/Reimbursement APS
    A AU3010

    Hello, we were wondering if including a call-out such as “See formulary list for more details” but not including the actual URL to the formulary list still allows the APS discussing coverage/reimbursement to continue to be PAAB exempt?

    Guidance on Code Application

  • Combined HCP facing Product Websites
    A AU3010

    Is it possible for a client who has a product franchise to create a branded product website for HCPs that speaks to multiple products within the franchise? The website would include individual sections for each of the products that would speak to their specific MOA, Studies, dosing, etc. However, there would be combined sections such as combined homepage, a page for a series of patient profiles with a suggestion of which of the 2 or 3 products would be recommended and a common screen to discuss the combined patient support program.

    Electronic Media

  • HCP access to different patient facing product sites
    A AU3010

    Hello there,

    We have a question regarding HCP access to patient facing product websites. At the moment we are looking to develop a landing page for HCPs that will provide them access to two HCP facing product websites (both products are from the same company). This landing page would also have buttons for the HCP to access the patient product pages. In terms of accessing the HCP facing product pages, the HCP will need to be validated through a pre-gate system and once validated the goal is that they’ll be able to access both HCP product pages without having to re-validate themselves. However, in terms of accessing the patient content, once the HCP has been validated would they also be able to toggle between the 2 patient sites for both products without having to re-enter the different DIN numbers?

    Electronic Media
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