We understand the guidance on banners, that was recently presented during the training, to be:
FRAME 1 - Indication
FRAME 2 - Claim
FRAME 3 - Fair Balance (FB)
For the 3rd frame to accommodate all the fair balance (especially for smaller banner sizes), can we use an in-frame scrolling window such as:
Please note: this is a US example so we understand that other aspects of the Ad wouldn't meet PAAB requirements. We just want guidance on the use of a scrolling window to accommodate the FB.
Two options for the scrolling window:
- User initiated
- auto scroll with dwell to allow the full FB to be read
Can you provide guidance on this?
Thank you!