We are reaching out in regards to guiding principles regarding communication with HCP via LinkedIn. Specifically, can we communicate about Brand Rx? In the PAAB FAQs we located information more in line with a DTC (question 458) but could not locate any information regarding targeted HCP.
We are looking to understand how you consider the qualification of HCP targeted only on LinkedIn in such a way that we can communicate about Rx brands (branded) with this audience the same way we can with reps, print or digital HCP media or via PTM