In a branded video highlighting a drug's mechanism of action, is it possible to also discuss mechanism of disease? If so, are there any limitations to keep in mind?
J
JDilly11
@JDilly11
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MOA Videos -
Middle level fair balance linking to high-level fair balanceHello, in the PAAB Document "Guidance on Base Fair Balance Level Selection and Placement (HCP Advertising", it mentions that "...on an electronic banner ad (on a gated site), middle level fair balance may direct the HCP to highest level through an electronic link." However, it also says that the highest level information must be within the same tool (or directly attached to it). Is it acceptable for middle-level fair balance in a banner ad to link directly to the high-level fair balance on the brand's HCP website? Thanks.
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Unpublished extension dataHello,
My client has extension data (not yet published) from one of their pivotal trials. The interim results from the pivotal trial are in the Product Monograph. They would like to use the extension data in promotional pieces, but is there any way to do this if the actual data hasn't been published yet? If the data is soon to be published, would a letter from the publisher confirming upcoming publication suffice?