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J

joao.borges

@joao.borges
Agency
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • Abstracts and HCP websites
    J joao.borges

    @joao-borges I should mention this wouldn't be from a promotional standpoint, there would be no promotional claims on the abstract, just simply providing a link to the abstract should the user want to learn about the study by reading the abstract. thanks!

    PAAB Q&A

  • Abstracts and HCP websites
    J joao.borges

    Hello! We have a PAAB-approved gated HCP website that provides HCPs with downloadable PAAB-approved resources/tools as well as product monographs. Are we allowed to put abstracts on the website? The idea is that the user would click on a link that would take them to a third-party page of the study abstract (not the actual paper). Thank you for your time.

    PAAB Q&A

  • Footnotes Print ad full page + 1/3
    J joao.borges

    @jennifer-carroll thank you Jennifer!

    Claims & Support/References for Claims

  • Footnotes Print ad full page + 1/3
    J joao.borges

    Hi there, this question is related to a HCP printed ad, size full page and 1/3 (full page and column)

    Based on the guidelines is it allowed to place footnotes in the 1/3 (column) portion of the ad? in this case, footnotes include: Indication
    & Study design details

    Thank you for the help!

    Claims & Support/References for Claims

  • Efficacy Claims & footnotes
    J joao.borges

    @jennifer-carroll Thank you this was very helpful

    Claims & Support/References for Claims

  • Efficacy Claims & footnotes
    J joao.borges

    For efficacy claims in promotional pieces, what is the minimum requirement of support required? Can we footnote the supporting data or lead the user to the HCP website where the complete data information can be found?

    Or if we include a softer efficacy claim for a product will a CTA to the HCP website suffice?

    Thanks

    Claims & Support/References for Claims

  • Retention data more than one brand
    J joao.borges

    @jennifer-carroll Thank you so much Jennifer

    Miscellaneous

  • Retention data more than one brand
    J joao.borges

    owned by the same company***

    Miscellaneous

  • Retention data more than one brand
    J joao.borges

    Hello there! Qq, are we allowed to compare retention data amongst two brands owned by the company? In this case we want to compare using bar graphs. Thank you

    Miscellaneous

  • Signatory on data file letter
    J joao.borges

    Good afternoon! Quick question, are there any requirements for signatory on a Data on File letter? Thank you!

    Miscellaneous
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