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K

Kalli

@Kalli
Agency
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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Recent Best Controversial

  • edirect campaign to HCP
    K Kalli

    We would like to send an edirect to verified healthcare professionals on our mailing list. The intent of the message is to promote a digital-only (PAAB approved) Counselling Corner. The message is "Important information for you to help your patients suffering from MDD." The counseling corner can only be accessed on our gated website. Is PAAB review required if:

    1. Low-level fair balance included within email
    2. No branding such as colors or logos of the drug
    3. No claim is made
    4. Name of the drug is used in the heading of the email
    Electronic Media
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