We would like to produce a video whereby a patient explains their experience with the injection procedure of their medication. The intention of this video would be to educate other patients and HCPs about what to expect from this experience. In terms of allowable content, we imagine the content needs to align with the requirements laid out in 'Guidance on Branded Patient Information' but beyond that, are there other limitations that need to be considered (ie. can equipment and the procedure itself be shown?) Thanks in advance for your response.
L
llmktg
@llmktg
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Posts
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Patient Videos -
RWE PresentationHi PAAB Team -
Per your new guidance on RWE - can you please clarify regarding the presentation of the data. The guidance states 'The presentation is informational and claim neutral. The data is not used as the basis for EITHER overt claims of benefit OR creative imagery'
Are graphs/tables taken/adapted from the reference considered 'creative imagery' or does 'creative imagery' refer more to creative depiction (ie. images/photos/etc).
Thanks for your clarification -
Unbranded ad link to guidelinesIs it permissible for a pharma company to link an unbranded ad to guidelines in either a HCP or consumer context?
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COVID-19 information on patient websiteWe are looking to add some COVID-19 information to an existing, branded, patient website.
The COVID-19 content is general information (what it is, who is at risk, symptoms, general guidelines) with content provided by the WHO and the Public Health Agency of Canada.
We would also like to include information on COVID-19 and the specific therapeutic area, with content provided by the main therapeutic area Society.
Can you please advise if these types of references would be acceptable?
Also, is general guidance around where this type of information can or cannot live on a branded, patient website? (ie. standalone page, safety section, pop-up).
Thanks in advance for your reply!