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mgregory

@mgregory

Agency

The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

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Recent Best Controversial

QR code to replace PM URL in FB copy

M mgregory

Good morning,
I have a client asking about the requirement to include the URL copy within the "for more information" section of Fair Balance copy.
Specifically, they are wondering whether the PM URL could be replaced with/by a QR code to access the PM within this section of copy?

Any insight would be appreciated,
Thanks

PAAB Q&A