Hi there,
I was hoping to clarify a few points in the document.
Print APS being revised to digital APS (e.g., PDF, HTML content within an email, etc.) with no changes to copy, layout, flow, functionality, proportions etc. can be done without re-engaging PAAB, however, the email that is used to disseminate the newly revised digital APS will need to go to PAAB. The point I’m hoping to clarify is the template option described in the document.
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This would mean that one client could get a generic subject line approved and send waves of promotional digital APS attachments using this template (being sure not to disseminate branded and unbranded/corporate APS in the same email), correct?
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a) Do you have any guidance on what types of subject lines could be considered for such a template that would be approvable via PAAB? Would we be looking at “Company X updates”, or "Product X information" or something similar?
b). I also assume that if client was only looking to have different subject lines for each APS that is being disseminated, then each email would have to be approved by PAAB individually?
Thanks very much for the clarification!