When designing the layout of an APS, there is very specific guidance regarding minimum font size, proportionality of font size and acceptable limits of those proportions. We would be interested to receive guidance surrounding acceptable proportions of a nabisco. There will always be case-specific variables to consider such as colour, margins, shape, etc. however, isolating for the dimensions of a nabisco alone, what would be the threshold at which its proportions become objectively prominent? In terms of a percentage of total area of:
- the various standard display ad dimensions
- a printed APS
- a visually distinct section over which the nabisco is placed
Any guidance on this issue would be greatly appreciated as it would help designers go forward in the true spirit of a nabisco and bring an element of objectivity to what is often a very subjective discussion.