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  4. Chatbot on HCP Branded Website

Forum Update: Supporting Community-Led Discussion

The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.

Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:

  • Correct any misunderstandings
  • Provide guidance when questions remain unanswered after a few days
  • Support discussions where official clarification is needed

Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.

Thank you for being part of the conversation.

Chatbot on HCP Branded Website

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  • M Offline
    M Offline
    mhouzer
    wrote on last edited by
    #1

    Hi there,

    I would like to submit a chatbot for PAAB review (that will live on an HCP branded website), and I am wondering what I need to submit/what the PAAB guidance is around chatbots.

    Users will input questions freely, and the chatbot will respond with the most appropriate predefined answers.

    Jennifer CarrollJ 1 Reply Last reply
    0
    • M mhouzer

      Hi there,

      I would like to submit a chatbot for PAAB review (that will live on an HCP branded website), and I am wondering what I need to submit/what the PAAB guidance is around chatbots.

      Users will input questions freely, and the chatbot will respond with the most appropriate predefined answers.

      Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote on last edited by
      #2

      Good morning @mhouzer

      Yes, this falls within the PAAB Code’s scope for pre-clearance. The submission should include the functionality (e.g. prompted questions, user-generated, pre-populated). If user generated, how will they be linked to an answer (% match, list of terms, etc.), access, linkages, audience, content (utterances and responses), layout, and safety information. This may not be an exhaustive list and the reviewer may have additional questions. If you require additional information, please reach out to info@paab.ca and we’ll help in the context of your specific case.

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      The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
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