Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
DTC advertising: what qualifies as "price" in "name, price, quantity"?
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Hi PAAB team!
I am hoping you can help me better understand what kinds of messages would qualify as "price" in "name, price, quantity" advertising? Do coverage messages count as "price"?
For example, could a message like this be compliant in a branded DTC ad?
"Did you know there has been a change to national pharma care coverage? Talk to your doctor about Brand Name X."Thank you!
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Hi PAAB team!
I am hoping you can help me better understand what kinds of messages would qualify as "price" in "name, price, quantity" advertising? Do coverage messages count as "price"?
For example, could a message like this be compliant in a branded DTC ad?
"Did you know there has been a change to national pharma care coverage? Talk to your doctor about Brand Name X."Thank you!
Hi @maryssa
Although 'price' generally refers to the monetary amount associated with the patient's acquisition of the sponsor's prescription product, insurance coverage and corporate service programs addressing acquisition costs could also potentially be presented in a manner that complies with the name, price, and quantity restriction. Acceptability of the proposed claim in the above question may be possible depending on the balance of the context. This can be addressed during the review process.
