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DTC advertising: what qualifies as "price" in "name, price, quantity"?
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Hi PAAB team!
I am hoping you can help me better understand what kinds of messages would qualify as "price" in "name, price, quantity" advertising? Do coverage messages count as "price"?
For example, could a message like this be compliant in a branded DTC ad?
"Did you know there has been a change to national pharma care coverage? Talk to your doctor about Brand Name X."Thank you!
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Hi @maryssa
Although 'price' generally refers to the monetary amount associated with the patient's acquisition of the sponsor's prescription product, insurance coverage and corporate service programs addressing acquisition costs could also potentially be presented in a manner that complies with the name, price, and quantity restriction. Acceptability of the proposed claim in the above question may be possible depending on the balance of the context. This can be addressed during the review process.
