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  3. Scrollable fair balance
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

Scrollable fair balance

Scheduled Pinned Locked Moved PAAB Q&A
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  • M Offline
    M Offline
    Maryssa
    wrote last edited by
    #1

    Hi PAAB team.

    Can we include content in a digital ad on an HCP-gated site that requires highest level fair balance (i.e., primary endpoint data) and present the highest level fair balance in a scrollable box that appears at the bottom of the ad?

    The scrollable section is manual - it does not automatically scroll through the fair balance for the HCP.

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    • Jennifer CarrollJ Offline
      Jennifer CarrollJ Offline
      Jennifer Carroll
      wrote last edited by
      #2

      Hey @Maryssa

      Please see Banner ads, Q&A 199 and Linking mid-level FB to an attachment with high-level (in an email).

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