Scrollable fair balance
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Hi PAAB team.
Can we include content in a digital ad on an HCP-gated site that requires highest level fair balance (i.e., primary endpoint data) and present the highest level fair balance in a scrollable box that appears at the bottom of the ad?
The scrollable section is manual - it does not automatically scroll through the fair balance for the HCP.
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Hey @Maryssa
Please see Banner ads, Q&A 199 and Linking mid-level FB to an attachment with high-level (in an email).
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Thank you for directing me to these helpful discussions!
As a follow-up question, could we put the study design footer (and other required footers) into a scrollable section of a digital ad that appears right below ?
"Study parameters may be presented as pop-ups which appear once the drug representative clicks on the claim or performs a mouse-over" in Q&A 199 seems to imply that study design footers can be placed elsewhere but I am hoping you can provide more clarity.
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Hey @Maryssa
The initial question related to self-directed digital advertising on an HCP website. The Q&A 199 language you referenced applies specifically to rep-directed materials and should not be relied upon for self-directed digital ads.
For self-directed digital ads, we suggest reviewing the principles presented in guidance on fair balance and web-link destination examples (search “study parameters”).
Required study parameters may be presented either within the same ad unit (including in a clearly labelled scrollable section immediately below the ad) or via a direct web-link destination, provided that:
• it is clear on the face of the ad where the study design is located,
• it is clear how to access the study design
• access does not require additional effort beyond a single click or scrolling (i.e. the content is accessed without any barriers)
Please note that where specific elements from the study parameters are required on the face of the ad (e.g., dose), those elements would not be acceptable solely as a web-link destination or scrollable section.
