The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB),
including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB
correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system.
Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly
prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.
747 - Can branded DTC advertising include a claim of 'new' or 'now available'?
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Updated: The claim of "new" or "now available" could be considered in DTC advertising as long as the entirety of the piece does not go beyond the Food and Drug Regulations for Rx products limitations of name, price and quantity and that it does not create a link to the therapeutic use for schedule A diseases.
