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747 - Can branded DTC advertising include a claim of 'new' or 'now available'?
DTCA/I, consumer secondary audience
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Updated: The claim of "new" or "now available" could be considered in DTC advertising as long as the entirety of the piece does not go beyond the Food and Drug Regulations for Rx products limitations of name, price and quantity and that it does not create a link to the therapeutic use for schedule A diseases.
