Skip to content
  • Categories
  • Recent
  • Tags
  • Popular
  • Users
  • Groups
Skins
  • Light
  • Cerulean
  • Cosmo
  • Flatly
  • Journal
  • Litera
  • Lumen
  • Lux
  • Materia
  • Minty
  • Morph
  • Pulse
  • Sandstone
  • Simplex
  • Sketchy
  • Spacelab
  • United
  • Yeti
  • Zephyr
  • Dark
  • Cyborg
  • Darkly
  • Quartz
  • Slate
  • Solar
  • Superhero
  • Vapor

  • Default (No Skin)
  • No Skin
Collapse
Brand Logo

Forum

  1. Home
  2. Announcements
  3. NEW PAAB Logo Revealed
PAAB Notice
The responses, guidance, and advisories provided by the Pharmaceutical Advertising Advisory Board (PAAB), including but not limited to those available through the PAAB Forum, the PAAB website, and any PAAB correspondences, are specifically intended to assist individuals navigating the PAAB preclearance system. Repurposing or reproducing this content without written consent from the PAAB Commissioner is strictly prohibited. This prohibition includes, but is not limited to, use in machine learning or AI models.

NEW PAAB Logo Revealed

Scheduled Pinned Locked Moved Announcements
11 Posts 5 Posters 1.7k Views
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as topic
Log in to reply
This topic has been deleted. Only users with topic management privileges can see it.
  • Jennifer CarrollJ Offline
    Jennifer CarrollJ Offline
    Jennifer Carroll
    wrote on last edited by
    #1

    Good Morning @Agency and @Manufacturer

    To show our appreciation to your dedication to staying informed and up to date on all things PAAB by registering for the PAAB Forum, we wanted to share the new PAAB logo with you FIRST!

    So without any further wait, here it is:

    5c9563f0-f32b-4312-8337-2d9460cf41bc-image.png

    Let us take you through a summary of the significance of each aspect of the design elements.

    Background colour: From both a design and versatility perspective, it was decided that the background colours should remain white. This makes the logo clear and consistent across pieces regardless of the surface of the ad to help HCP’s and patients efficiently identify credible information about health care products.

    Maple Leaf: In recognition that PAAB is a Canadian company working in the best interest for the health and safety of Canadians, it was deemed pertinent to keep the maple leaf to easily identify PAAB as Canadian. The rationale for the maple leaf above the checkmark allows for ONE iconic representation for the PAAB instead of 2 separate icons.

    Checkmark: To improve on the logo, the checkmark was added to visually signify that the piece had met a standard for acceptability. This in combination with the PAAB acronym ties the preclearance of the piece back to the PAAB code and organization. Green colouring was added to help further elicit the feeling that the content is trustworthy and supports health and safety.

    Words: To pull the logo together and more clearly convey the independent review service that PAAB provides, the copy “Reviewed by” has been added.

    What should it mean to me to have the PAAB logo affixed to promotional information we have produced?
    It indicates that this information is truthful and trustworthy as it has been independently reviewed to meet high standards.

    Why should this matter to me?
    High quality information is at the core of state-of-the-art patient care.

    Why is the PAAB logo changing?
    Easier identification of promotional information that has been independently reviewed to support health and safety of Canadians.

    The PAAB is grateful to all the participants of the Logo Committee for their contributions in creating this new logo and to cdm Montreal for the new logo. If you’d like to read more about the Logo Committee and the work they did to develop the new logo, please read more about it here. Over the upcoming days we will be sharing more information about this initiative across all our communication channels.

    1 Reply Last reply
    2
    • palanskiP Offline
      palanskiP Offline
      palanski
      wrote on last edited by
      #2

      Love the new look! Is there an approximate roll-out timeline for the new logo?

      Jennifer CarrollJ 1 Reply Last reply
      0
      • palanskiP palanski

        Love the new look! Is there an approximate roll-out timeline for the new logo?

        Jennifer CarrollJ Offline
        Jennifer CarrollJ Offline
        Jennifer Carroll
        wrote on last edited by
        #3

        Thanks @palanski . We have plans to roll all the information required out to you over the coming weeks, but since you asked, we won't start using this logo until October 1st.

        1 Reply Last reply
        2
        • M Offline
          M Offline
          MC Toupin
          wrote on last edited by
          #4

          Congratulations to the Committee on your new logo design! This reflects a new era for PAAB.

          1 Reply Last reply
          0
          • R Offline
            R Offline
            rlevit1
            wrote on last edited by
            #5

            Looks great!

            1 Reply Last reply
            0
            • A Offline
              A Offline
              Andrew Brest
              wrote on last edited by
              #6

              Thanks for sharing. It looks great!
              I have to assume prior to roll-out, there will be a French version, as well as a bilingual version available? As our agency is preparing for tools in the fall, I'd like to ensure I can get these to my team as soon as possible. Thanks in advance for any insights you can provide on this.
              Andrew Brest

              Jennifer CarrollJ 1 Reply Last reply
              0
              • A Andrew Brest

                Thanks for sharing. It looks great!
                I have to assume prior to roll-out, there will be a French version, as well as a bilingual version available? As our agency is preparing for tools in the fall, I'd like to ensure I can get these to my team as soon as possible. Thanks in advance for any insights you can provide on this.
                Andrew Brest

                Jennifer CarrollJ Offline
                Jennifer CarrollJ Offline
                Jennifer Carroll
                wrote on last edited by Jennifer Carroll
                #7

                You are correct @Andrew-Brest. We’ll be rolling out the French and the English, as well as posting the files to our site and the style guide with plenty of run-in time to prepare tools for the fall. In fact, I’ve included the French below so you can see what it looks like.

                fcb0c5ac-3d51-47dc-9c70-f79f75c34c30-image.png

                We do have a bilingual logo prepared, however we have received mixed reviews on if we should proceed with the use. We’d be interested to hear your opinion and the opinion of anyone else on the forum. Let us know your thoughts.

                1 Reply Last reply
                1
                • A Offline
                  A Offline
                  Andrew Brest
                  wrote on last edited by
                  #8

                  Thanks Jennifer. Could I see the Bilingual - I assume it would have English on one side of the Maple Leaf/Check and French on the other? I think it's important that we consider bilingual for some tools that are developed this way: perhaps at least as an option? Thank you for your response.

                  Jennifer CarrollJ 1 Reply Last reply
                  0
                  • A Andrew Brest

                    Thanks Jennifer. Could I see the Bilingual - I assume it would have English on one side of the Maple Leaf/Check and French on the other? I think it's important that we consider bilingual for some tools that are developed this way: perhaps at least as an option? Thank you for your response.

                    Jennifer CarrollJ Offline
                    Jennifer CarrollJ Offline
                    Jennifer Carroll
                    wrote on last edited by Jennifer Carroll
                    #9

                    Here you go @Andrew-Brest

                    a6537de1-6e68-40aa-9353-009a1d6fda2b-image.png

                    palanskiP 1 Reply Last reply
                    0
                    • A Offline
                      A Offline
                      Andrew Brest
                      wrote on last edited by
                      #10

                      I think it looks great...only thing I would change is that I wouldn't have the check-mark overlapping the letters - in either the English or the French or on either side of the bilingual version. It's such a small overlap that is actually looks like a mistake (an oversight on the artwork)...just my opinion. Thanks for sending along.

                      1 Reply Last reply
                      0
                      • Jennifer CarrollJ Jennifer Carroll

                        Here you go @Andrew-Brest

                        a6537de1-6e68-40aa-9353-009a1d6fda2b-image.png

                        palanskiP Offline
                        palanskiP Offline
                        palanski
                        wrote on last edited by
                        #11

                        @Jennifer-Carroll I've solicited feedback from ANTIBODY's Creative Director, Melisa Barrilli, who had the following thoughts to offer on the bilingual logo:

                        Although we rarely use bilingual logos, they do come in handy. Glad a version was created! The bilingual logo seems to have optimized the space and flows well. Legibility seems excellent for the PAAB/CCPP words. It will be interesting to see how all versions look when applied at their minimum recommended size—there's considerable size variation with the smaller type, so "Reviewed by" may become illegible if used too small.
                        

                        Hope this is useful!

                        1 Reply Last reply
                        0
                        Reply
                        • Reply as topic
                        Log in to reply
                        • Oldest to Newest
                        • Newest to Oldest
                        • Most Votes


                        • Login

                        • Don't have an account? Register

                        • Login or register to search.
                        • First post
                          Last post
                        0
                        • Categories
                        • Recent
                        • Tags
                        • Popular
                        • Users
                        • Groups