Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Sampling Announcement
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We are changing the way in which samples are going to be provided to HCPs – from hand-delivered to the use of an electronic digital sampling card that is specific to a patient. We would like to inform HCPs of this change and provide details on how the program works. There will be mention of the brand name but no claims or promotional messages. Would this email communication be considered PAAB exempt?
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We are changing the way in which samples are going to be provided to HCPs – from hand-delivered to the use of an electronic digital sampling card that is specific to a patient. We would like to inform HCPs of this change and provide details on how the program works. There will be mention of the brand name but no claims or promotional messages. Would this email communication be considered PAAB exempt?
Good Morning @tmcd
No, this would not be considered exempt. It goes beyond a simple sample availability message and the communications are in reference to a service being offered for the purposes of the distribution of the brand(s). Therefore, they are subject to the advertising regulations.
