• We are changing the way in which samples are going to be provided to HCPs – from hand-delivered to the use of an electronic digital sampling card that is specific to a patient. We would like to inform HCPs of this change and provide details on how the program works. There will be mention of the brand name but no claims or promotional messages. Would this email communication be considered PAAB exempt?

  • Good Morning @tmcd

    No, this would not be considered exempt. It goes beyond a simple sample availability message and the communications are in reference to a service being offered for the purposes of the distribution of the brand(s). Therefore, they are subject to the advertising regulations.