Virtual Conference Booth - logo only with link to PM exempt?
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For a virtual conference booth, if the booth only consisted of a panel with the brand logo, linking to the Health Canada approved PM, would this require submission to PAAB or is it exempt? We have been seeing other companies use this approach.
Good Morning @keoca
A conference booth restricted to the logo and a link to the Health Canada approved PM may be considered exempt if the logo does not imply therapeutic use or a feature of the product. Note that if the booth has links, attachments, banners or copy throughout the conference which direct participants to the booth, chat functionality or any other interactive or promotional elements, it may not fall under the exempt conditions. If you are unsure, you can submit for a ‘PAAB exempt’ opinion (Policy and Procedure for Reviewing Exemption Request eFiles).
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Good Morning @keoca
A conference booth restricted to the logo and a link to the Health Canada approved PM may be considered exempt if the logo does not imply therapeutic use or a feature of the product. Note that if the booth has links, attachments, banners or copy throughout the conference which direct participants to the booth, chat functionality or any other interactive or promotional elements, it may not fall under the exempt conditions. If you are unsure, you can submit for a ‘PAAB exempt’ opinion (Policy and Procedure for Reviewing Exemption Request eFiles).
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@jennifer-carroll Does the exempt status change if the virtual booth as described has one other feature, a "details button" where visitors can learn about the booth owner (i.e. a corporate message with no product mention)?
Good morning @keoca
The inclusion of the brand logo and PM, as well as a corporate message, is likely subject to review (would not meet exemption per code section 1.5E).
