Wording around a resolved drug shortage
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Hello, what sort of wording would be permitted in a promotional piece concerning the resolution of a drug shortage? The drug was "unavailable" in that there was no supply due to a voluntary recall, but it was still listed in the Drug Product Database as "Marketed." Would "Back in Canada" or "Available again to Canadians" be permitted?
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Hello, what sort of wording would be permitted in a promotional piece concerning the resolution of a drug shortage? The drug was "unavailable" in that there was no supply due to a voluntary recall, but it was still listed in the Drug Product Database as "Marketed." Would "Back in Canada" or "Available again to Canadians" be permitted?
Good Morning @username
The overall context of a piece is always part of the consideration. Acceptable copy should be factual and complete. The copy “Back in Canada” on it’s own would not be clear or complete. It’s unclear why it was not in Canada? Similar questions would arise with “Available again to Canadians”. This copy completed with “after a voluntary recall” may be considered.
