Forum Update: Supporting Community-Led Discussion
The forum was created as a space for shared learning and peer support, and as the community grows, we want to lean more fully into that purpose.
Going forward, PAAB will be taking a more listening-first role in forum discussions. Rather than responding immediately to every question, we’ll be encouraging members to engage with one another, share experiences, and help build collective understanding. PAAB will continue to monitor conversations and will step in to:
- Correct any misunderstandings
- Provide guidance when questions remain unanswered after a few days
- Support discussions where official clarification is needed
Our goal is to foster a collaborative, trusted community where knowledge is shared and strengthened by everyone’s contributions.
Thank you for being part of the conversation.
Email communication linking to unbranded event
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Hello,
My question is, can a pharma company send an email with a link to a CME event or to an association's guidelines page or to a journal article. The email would not come from the brand and would not have mention of the brand. -
Hello,
My question is, can a pharma company send an email with a link to a CME event or to an association's guidelines page or to a journal article. The email would not come from the brand and would not have mention of the brand.Hello @brendaarmit1
Yes, a pharma company can send emails with CME event links, guidelines or journal articles. The important thing to note is that these may fall under “advertising activities” and require review. Please see Q&A 481 and 435 for additional considerations and guidance. Note that “linking” refers to any activity that could be perceived to create a connection between two separate activities. This includes sending emails in a predictive manner as part of a large campaign. Q&A 38 may also be of interest.
If you are unsure, you can submit for a PAAB opinion.
