Email communication linking to unbranded event
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Hello,
My question is, can a pharma company send an email with a link to a CME event or to an association's guidelines page or to a journal article. The email would not come from the brand and would not have mention of the brand. -
Hello @brendaarmit1
Yes, a pharma company can send emails with CME event links, guidelines or journal articles. The important thing to note is that these may fall under “advertising activities” and require review. Please see Q&A 481 and 435 for additional considerations and guidance. Note that “linking” refers to any activity that could be perceived to create a connection between two separate activities. This includes sending emails in a predictive manner as part of a large campaign. Q&A 38 may also be of interest.
If you are unsure, you can submit for a PAAB opinion.
