Unbranded patient material at a branded conference booth
-
We know that we should not hand out unbranded material at a branded conference booth. But does this apply to unbranded patient material? Specifically, a PAAB-approved disease information brochure and potentially, a backdrop based on the unbranded patient campaign. Considering the audience at the conference is healthcare professionals who would be giving the brochures to their patients at their practice, it seems like it would be okay to promote these pieces at a booth. Am I wrong?
-
We know that we should not hand out unbranded material at a branded conference booth. But does this apply to unbranded patient material? Specifically, a PAAB-approved disease information brochure and potentially, a backdrop based on the unbranded patient campaign. Considering the audience at the conference is healthcare professionals who would be giving the brochures to their patients at their practice, it seems like it would be okay to promote these pieces at a booth. Am I wrong?
Good Morning @woodlm
The principles of linkage when it comes to branded and unbranded are not different for patients and HCPs. If the piece was reviewed in an unbranded context, it should not be distributed in a branded context regardless of whether it was intended for patients or HCPs. When we link branded and unbranded, everything becomes branded.
-
Good Morning @woodlm
The principles of linkage when it comes to branded and unbranded are not different for patients and HCPs. If the piece was reviewed in an unbranded context, it should not be distributed in a branded context regardless of whether it was intended for patients or HCPs. When we link branded and unbranded, everything becomes branded.
@jennifer-carroll thank you for your input!
